Online fashion media company for young women

Content from CrunchBase

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Meilishuo.com is a typical Chinese Pinterest-pattern website which boasts millions of users.

By specializing in women’s fashion, the website helps middle class women to find the ideal clothing and skin care products which are best suited to them. Users can search for experts, shops, group buying, and they can also share online shopping links and information on their favorite products with their flowers. The products listed on Meilishuo.com come from third party websites, and primarily have listings on Taobao, China’s largest e-commerce site. When users click on a product on Meilishuo, they are re-directed to the third party sites, including Taobao, where they can make their purchase and after which Meilishuo will receive a commission.

Meilishuo.com was founded in November, 2009. Its round A financing comes from Blue Run Ventures. According to Meilishuo.com, the number of registered users has reached 150 million since its launch in March 2010. The daily user volume is 3.2 million while the daily number of page views is 164 million, and per user traffic is averaged at 51 pages. Every month, the website brings about 700 million yuan to Taobao’s turnover. The biggest rival to Meilishuo in China is Mogujie.

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